Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies - Brossura

Hafid, Abde

 
9798847656412: Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
Brossura
ISBN 13: 9798847656412
Casa editrice: Independently published, 2022

Sinossi

This book Includes:

  • Important new coverage of intangible assets
  • A rigorous and practical discussion of quantifying the value of information
  • More detail on measuring brand equity
  • A complete separate chapter on web, SEM, mobile, and “digital” metrics
  • Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
  • An up-to-date survey of free metrics available from Google and elsewhere
  • Expanded coverage of methodologies for quantifying marketing ROI

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Independently published
Data di pubblicazione
2022
Lingua
Inglese
ISBN 13 
9798847656412
Rilegatura
Copertina flessibile
Numero di pagine
80
Contatto del produttore
Manufactured by Amazon on behalf of the author
https://www.amazon.it/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
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