Analysts on Analyst Relations: Practical Secrets for Winning Big - Brossura

Schaffer, Robin; Holscher, Chris

Brossura

ISBN 13: 9798856695235

Casa editrice: Independently published, 2023

Riassunto

Analysts on Analyst Relations is a comprehensive and practical guide to launching and operating a world-class analyst relations (AR) program. It incorporates the collective insights of over 50 successful, top-of-their-field analysts – voices often missing in the AR conversation. Contributing analysts represent top-of-the-market firms, from the giants that dominate like Gartner, Forrester, and IDC, to the critical one-person analyst shops that wield influence beyond their size.

In this substantially extended second edition, author Robin Schaffer adds more topics and more analysts to the conversation. You’ll find new chapters that delve into category creation, the impact of AI, and the analyst-investor ecosystem. In addition, co-author Chris Holscher contributes a detailed chapter about how startups use AR as a key success factor. Finally, there's a cringeworthy yet entertaining new chapter on AR war stories

Analysts on Analyst Relations is filled with challenges, aspirations, and advice on building strong relationships and presenting your company in the most positive light. It is an easy and enlightening read, with profitable insights for all, from the experienced analyst relations professional to the uninitiated startup founder.

Dettagli dell'edizione

• Editore: Independently published
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 13: 9798856695235
• Rilegatura: Copertina flessibile
• Numero di pagine: 224
• Contatto del produttore: Manufactured by Amazon on behalf of the author; https://www.amazon.it/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Lussemburgo