Sinossi
Excellence Through Innovation (Brand Management) by Dr. Shyam Shukla offers a comprehensive approach to understanding the intersection of innovation and brand management. The book emphasizes how innovation drives brand success and long-term value. It covers essential topics like brand positioning, customer engagement, and competitive advantage, highlighting the role of creativity and adaptability in brand strategies. Dr. Shukla incorporates case studies to demonstrate how innovative brands thrive in today’s dynamic market environment. Designed for both professionals and students, this book provides practical insights into creating distinctive, resilient brands that stand out through continuous innovation.
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Excellence Through Innovation
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo L2-9798896105138
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Excellence Through Innovation: Brand Management
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Excellence Through Innovation : Brand Management
Da: AHA-BUCH GmbH, Einbeck, Germania
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Buch. Condizione: Neu. Neuware - Excellence Through Innovation (Brand Management) by Dr. Shyam Shukla offers a comprehensive approach to understanding the intersection of innovation and brand management. The book emphasizes how innovation drives brand success and long-term value. It covers essential topics like brand positioning, customer engagement, and competitive advantage, highlighting the role of creativity and adaptability in brand strategies. Dr. Shukla incorporates case studies to demonstrate how innovative brands thrive in today's dynamic market environment. Designed for both professionals and students, this book provides practical insights into creating distinctive, resilient brands that stand out through continuous innovation. Codice articolo 9798896105138
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EUR 51,66
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