Articoli correlati a FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS...

FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA - Brossura

Dr. Manoj M

 
9798896735649: FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA
Brossura
ISBN 13: 9798896735649
Casa editrice: Notion Press, 2025

Sinossi

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products—special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

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Editore
Notion Press
Data di pubblicazione
2025
Lingua
Inglese
ISBN 13 
9798896735649
Rilegatura
Copertina flessibile
Numero di pagine
138
Contatto del produttore
non disponibile
Persona responsabile
non disponibile