Green Marketing: A Comprehensive Guide - Brossura

Osman, Ibrahim; Majeed, Mohammed; Asiedu, Esther; Yomboi, Jonas; Malcalm, Ebenezer

Brossura

ISBN 13: 9798898811679

Casa editrice: Bentham Science Publishers, 2025

Riassunto

An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to strengthen sustainability messaging. By linking theory with real-world application, it positions green marketing as an essential pillar of ethical and future-ready business practice.

Key Features:

-Traces the evolution and core principles of green marketing.
-Designs sustainable strategies across product, price, place, and promotion.
-Adopts authentic communication methods to avoid greenwashing.
-Applies green packaging and other eco-friendly initiatives effectively.
-Leverages digital platforms to amplify sustainability messages.

Dettagli dell'edizione

• Editore: Bentham Science Publishers
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 13: 9798898811679
• Rilegatura: Copertina flessibile
• Numero di pagine: 115
• Contatto del produttore: Manufactured by Amazon on behalf of the author; https://www.amazon.it/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Lussemburgo