The Principle of Misplaced Emphasis: A Bug in Rational Decision Making - Brossura

Prof. Prem Vrat; Dr. Nitin Gupta

 
9798902697107: The Principle of Misplaced Emphasis: A Bug in Rational Decision Making
Brossura
ISBN 13: 9798902697107
Casa editrice: Notion Press, 2026

Sinossi

THE PRINCIPLE OF MISPLACED EMPHASIS
A Bug in Rational Decision Making

Why do smart decisions fail? Not from lack of intelligence but from misplaced emphasis. In this groundbreaking work, the decision scientists Prof. Prem Vrat and Dr. Nitin Gupta reveal that the core issue is misplaced emphasis: our tendency to over focus on the visible, urgent, or comfortable, while neglecting the foundational and enduring.

Drawing on systems theory, behavioural economics, and real world cases ranging from career choices to policy failures, this book uncovers the seven forces that skew our focus and provides actionable frameworks to realign attention where it matters most.

Whether you’re a leader, policymaker, educator, or simply someone navigating critical life choices, The Principle of Misplaced Emphasis offers a powerful lens to see where your attention goes and why; so that you can design decisions that serve purpose, not just comfort. This book will help you complete the decision making jigsaw puzzle with the right fit, because the best decisions aren’t smart..... they’re balanced.

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Editore
Notion Press
Data di pubblicazione
2026
Lingua
Inglese
ISBN 13 
9798902697107
Rilegatura
Copertina flessibile
Numero di pagine
298
Contatto del produttore
non disponibile
Persona responsabile
non disponibile