Articoli correlati a Designing for Need: The New Rules of Customer Experience...
Sinossi
Most CX advice assumes your job is to make customers feel something.
But in the world of banking, the goal is very different: help customers finish something.
Designing for Need introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones—and stop borrowing playbooks from entertainment brands to solve task-based problems.
With an engineer’s eye for friction and a strategist’s sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.
Here, you’ll learn a language leaders can align on, a way to diagnose where “delight” is backfiring, and principles that translate directly into simpler journeys—without relying on gimmicks, jargon, or performative CX.
If you want a CX strategy your organization can actually execute—one that turns complexity into clarity and helps customers get in, get done, and get on with life—start here.
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Designing for Need
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Paperback. Condizione: new. Paperback. Most CX advice assumes your job is to make customers feel something.But in the world of banking, the goal is very different: help customers finish something.Designing for Need introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones-and stop borrowing playbooks from entertainment brands to solve task-based problems.With an engineer's eye for friction and a strategist's sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.Here, you'll learn a language leaders can align on, a way to diagnose where "delight" is backfiring, and principles that translate directly into simpler journeys-without relying on gimmicks, jargon, or performative CX.If you want a CX strategy your organization can actually execute-one that turns complexity into clarity and helps customers get in, get done, and get on with life-start here. Stop chasing empty delight and start prioritizing utility. This guide challenges financial leaders to ditch entertainment-style gimmicks in favor of streamlined, task-driven experiences that help users finish what they start. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9798950098048
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Designing for Need: The New Rules of Customer Experience in Banking
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Designing for Need : The New Rules of Customer Experience in Banking
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most CX advice assumes your job is to make customers feel something.But in the world of banking, the goal is very different: help customers finish something.Designing for Need introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones-and stop borrowing playbooks from entertainment brands to solve task-based problems.With an engineer's eye for friction and a strategist's sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.Here, you'll learn a language leaders can align on, a way to diagnose where 'delight' is backfiring, and principles that translate directly into simpler journeys-without relying on gimmicks, jargon, or performative CX.If you want a CX strategy your organization can actually execute-one that turns complexity into clarity and helps customers get in, get done, and get on with life-start here. Codice articolo 9798950098048
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Designing for Need (Paperback)
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Paperback. Condizione: new. Paperback. Most CX advice assumes your job is to make customers feel something.But in the world of banking, the goal is very different: help customers finish something.Designing for Need introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones-and stop borrowing playbooks from entertainment brands to solve task-based problems.With an engineer's eye for friction and a strategist's sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.Here, you'll learn a language leaders can align on, a way to diagnose where "delight" is backfiring, and principles that translate directly into simpler journeys-without relying on gimmicks, jargon, or performative CX.If you want a CX strategy your organization can actually execute-one that turns complexity into clarity and helps customers get in, get done, and get on with life-start here. Stop chasing empty delight and start prioritizing utility. This guide challenges financial leaders to ditch entertainment-style gimmicks in favor of streamlined, task-driven experiences that help users finish what they start. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9798950098048
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Designing for Need
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Paperback. Condizione: new. Paperback. Most CX advice assumes your job is to make customers feel something.But in the world of banking, the goal is very different: help customers finish something.Designing for Need introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones-and stop borrowing playbooks from entertainment brands to solve task-based problems.With an engineer's eye for friction and a strategist's sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.Here, you'll learn a language leaders can align on, a way to diagnose where "delight" is backfiring, and principles that translate directly into simpler journeys-without relying on gimmicks, jargon, or performative CX.If you want a CX strategy your organization can actually execute-one that turns complexity into clarity and helps customers get in, get done, and get on with life-start here. Stop chasing empty delight and start prioritizing utility. This guide challenges financial leaders to ditch entertainment-style gimmicks in favor of streamlined, task-driven experiences that help users finish what they start. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798950098048
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Designing for Need | The New Rules of Customer Experience in Banking
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Taschenbuch. Condizione: Neu. Designing for Need | The New Rules of Customer Experience in Banking | Derek Corcoran | Taschenbuch | Englisch | 2026 | Bat House Press | EAN 9798950098048 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 136159005
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