Articoli correlati a Unfair Comparisons: Nuancing the "Sold, Not Bought"...

Unfair Comparisons: Nuancing the "Sold, Not Bought" Category - Rilegato

Ferrante-Schepis, Maria

 
9798992334807: Unfair Comparisons: Nuancing the "Sold, Not Bought" Category
Rilegato
ISBN 13: 9798992334807
Casa editrice: Innogage Publishing, 2025

Sinossi

The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling "video tape review" of the industry's last decade, enabling us to rethink what's possible in a negative demand category.

With decades of experience and a deep understanding of the industry's challenges, Maria unpacks:

  • The subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.
  • The role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.
  • The importance of having the right division of labor between the human and technology to fully meet the needs of customers.
  • Ways to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.

This book goes beyond theory-it's packed with insights, relatable stories, and a fresh perspective to enable effective action.

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Informazioni sull'autore

Maria Ferrante-Schepis is a published author, consultant and established thought leader for insurance and finance professionals and executives. Her Amazon bestselling book, "Flirting with the Uninterested; Innovating in a 'Sold Not Bought' Category," published in 2012 and co-authored with Mike Maddock, explored the challenges and opportunities in the insurance industry. Her second book, "Unfair Comparisons; Nuancing The 'Sold Not Bought' Category", continues this insightful journey, exposing subtle and not so subtle nuances that will help the industry make further progress.

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Editore
Innogage Publishing
Data di pubblicazione
2025
Lingua
Inglese
ISBN 13 
9798992334807
Rilegatura
Copertina rigida
Numero di pagine
206
Contatto del produttore
non disponibile
Persona responsabile
non disponibile