Science, Not Sorcery: Behavioral Economics for Marketers - Brossura

Sullivan, Rebecca L.

Brossura

ISBN 13: 9798994409107

Casa editrice: Olive, Ember & Ink Press, 2026

Riassunto

Great marketing strategy looks like magic to the uninitiated.

The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners. In Science, Not Sorcery: Behavioral Economics for Marketers, Sullivan pulls back this shroud of obscurity to offer a pragmatic guide to behavioral economics that will help marketers create smarter, more effective strategies.

This book illustrates how insights from behavioral economics can help marketers become more effective at addressing a wide range of challenges, including storytelling, emotional engagement, beating the competition, customer retention, marketing research, and planning.

Use insights from behavioral economics to make your clients think you're a magician!

Dettagli dell'edizione

• Editore: Olive, Ember & Ink Press
• Data di pubblicazione: 2026
• Lingua: Inglese
• ISBN 13: 9798994409107
• Rilegatura: Copertina flessibile
• Numero di pagine: 460
• Contatto del produttore: Manufactured by Amazon on behalf of the author; https://www.amazon.it/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Lussemburgo