In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.
Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, Crystal breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.
Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention.
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Da: California Books, Miami, FL, U.S.A.
Condizione: New. Codice articolo I-9798995110217
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, Crystal breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention. Food industry vet Crystal Black-Davis breaks down the hidden strategies behind retail success, helping founders understand how food brands capture attention, drive trial, build retailer confidence, and grow in the competitive grocery space. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9798995110217
Quantità: 1 disponibili
Da: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo L2-9798995110217
Quantità: Più di 20 disponibili
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo L2-9798995110217
Quantità: Più di 20 disponibili
Da: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condizione: new. Paperback. In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, Crystal breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention. Food industry vet Crystal Black-Davis breaks down the hidden strategies behind retail success, helping founders understand how food brands capture attention, drive trial, build retailer confidence, and grow in the competitive grocery space. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9798995110217
Quantità: 1 disponibili
Da: CitiRetail, Stevenage, Regno Unito
Paperback. Condizione: new. Paperback. In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, Crystal breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention. Food industry vet Crystal Black-Davis breaks down the hidden strategies behind retail success, helping founders understand how food brands capture attention, drive trial, build retailer confidence, and grow in the competitive grocery space. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798995110217
Quantità: 1 disponibili
Da: AHA-BUCH GmbH, Einbeck, Germania
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In The Kitchen CEO: Book Two, food industry executive and strategist Crystal Black-Davis takes founders beyond product development and into the realities of getting a brand seen, sold, and remembered in the marketplace. Because in food CPG, having a great product is only the beginning. Retailers have to believe in it, shoppers have to notice it, and consumers have to choose it, often within seconds.Drawing from nearly 20 years of experience across retail, trade marketing, shopper activation, and brand strategy, Crystal breaks down the often hidden mechanics of how successful food brands compete on shelf and build momentum. From trade marketing and merchandising to promotions, displays, retail media, sampling, pricing strategy, and experiential marketing, this book explains how brands create visibility, drive trial, and earn repeat purchase.Practical, insightful, and rooted in real industry experience, The Kitchen CEO: Book Two helps founders understand what truly drives visibility, momentum, and long-term brand growth in today's competitive retail landscape. If Book One teaches you how to build the business, Book Two teaches you how to get consumers, retailers, and the marketplace to pay attention. Codice articolo 9798995110217
Quantità: 1 disponibili
Da: preigu, Osnabrück, Germania
Taschenbuch. Condizione: Neu. The Kitchen CEO | A Practical Guide to Getting Seen, Stocked, and Sold in Today's Food Retail Landscape | Crystal M Black-Davis | Taschenbuch | Part Two of The Food Founders Series: A Focus on Your Placement & Promotion | Englisch | 2026 | Savvy - Palatecom | EAN 9798995110217 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 135728267
Quantità: 5 disponibili