ARCHITECTING EXPERIENCE: A MARKETING SCIENCE AND DIGITAL ANALYTICS HANDBOOK (Paperback)

Lingua: inglese

Editore: World Scientific Publishing Co Pte Ltd, Singapore, 2016

981472565X / 9789814725651

Serie: Libro 1 di 3 - Advances and Opportunities with Big Data and Analytics

Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Venditore AbeBooks dal 22 giugno 2007

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Descrizione dell’articolo da parte del venditore

Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Codice articolo 9789814725651

Titolo
ARCHITECTING EXPERIENCE: A MARKETING SCIENCE AND DIGITAL ANALYTICS HANDBOOK (Paperback)
Autore
Scot R. Wheeler
Editore
World Scientific Publishing Co Pte Ltd, Singapore
Anno di pubblicazione
2016
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
981472565X
ISBN 13
9789814725651
Serie
Libro 1 di 3: Advances and Opportunities with Big Data and Analytics

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 31,90EUR 37,93
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