Today's millennial is tomorrow's buyer. Millennial customers are more informed and skeptical, and their way of buying is completely different than Gen X'ers and Baby Boomers. This means that sellers must adapt�or risk being left behind.In Adapt or Fail, top sales executive Michael Nick teaches you how to: - Identify and communicate with key decision makers (especially millennials) - Understand the buyer�s process from the inside out - Manage your digital presence to maximize interest in your product - Focus your sales effort on the deals you can win Adapt or Fail is the single guide that can help you better understand your customer, have more confidence throughout the buying process, and most importantly�close the sale. As Nick writes about deals closed in the past, "Many of these projects failed because of the buyer�s lack of a deep understanding of their issues." Adapt or Fail ensures your customers will make the right decision, every time!

Informazioni sull?autore

Michael Nick is an international leader and expert in sales process and enablement. Founder of the ROI Selling program, Michael has worked with Rockwell Automation, Fiserv, Autodesk, HewlettPackard, Emerson, Compuware, Ingersoll Rand, Bomgar, and Microsoft Great Plains, and has been published in Selling Power, Sales & Marketing, and Top Sales World magazines. In 2015, Michael was named for the third year in a row as one of the top 50 most influential sales and marketing leaders in the world by TSW--for the third year in a row, and he ranks in the top 50 sales gurus as listed by Sales Guru. Michael is the author of three best-selling books: ROI Selling, Why Johnny Can't Sell, and his latest Amazon top-ten business book, The Key to the C-Suite.Author's Home: West Bend, Wisconsin

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ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.

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Thrift Books Global LLC
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