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Dati bibliografici

Titolo: Adding Value: Brands and Marketing in Food ...

Casa editrice: Cengage Learning EMEA

Data di pubblicazione: 1994

Legatura: Hardcover

Condizione: Bon

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Riassunto:

Market brands is one of the most prominent topics in business today. This volume sets out to discuss the impact market branding has had on major products and the business strategies which shape the success, or failure, of those brands. The economics of branding and accounting for brands are also dealt with. The volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, United Distillers. The contributions are from leading scholars in international business, economics, business history and marketing, and bring fresh international insight to our understanding of the development of market brands.

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English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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