Advanced Introduction to the Experience Economy

Lingua: inglese

Editore: Edward Elgar Publishing Ltd, GB, 2021

183910385X / 9781839103858

Da: Rarewaves.com USA, London, London, Regno UnitoRarewaves.com USA

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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.Key features include:Analysis of how experiences are replacing services and knowledge as a key driver for the economyDiscussion of the future of the experience economy and the impacts Covid-19 may have on thisDifferent perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.…

Codice articolo LU-9781839103858

Titolo
Advanced Introduction to the Experience Economy
Autore
Jon Sundbo
Editore
Edward Elgar Publishing Ltd, GB
Anno di pubblicazione
2021
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
183910385X
ISBN 13
9781839103858

Rarewaves.com USA

London, London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

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ArticoloDa 12 a 17 giorni lavorativiDa 12 a 17 giorni lavorativi
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