Advancing the Marketing Technology (MarTech) Revolution

Lingua: inglese

Editore: IGI Global, US, 2024

9798369348765

Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

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Venditore AbeBooks dal 11 giugno 2025

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As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth. Advancing the Marketing Technology (MarTech) Revolution is an invaluable resource for scholars, researchers, and students seeking to understand the intersection of marketing and technology. It dissects the latest trends and advancements in MarTech. It provides in-depth analyses, real-life case studies, and insights into the ever-evolving MarTech ecosystem. This book documents the present state of marketing technology. It fosters ongoing discussions and future research, making it a must-read for anyone interested in the future of marketing.…

Codice articolo LU-9798369348765

Titolo
Advancing the Marketing Technology (MarTech) Revolution
Autore
Tran, Minh Tung
Editore
IGI Global, US
Anno di pubblicazione
2024
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 13
9798369348765

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
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