Advertising Account Planning : New Strategies in the Digital Landscape. Questo articolo non è disponibile.
Lingua: inglese
Editore: RL-Rowman & Littlefield Publishers, 2025
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- Nuovo
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Codice articolo 49461604-n
- Titolo
- Advertising Account Planning : New Strategies in the Digital Landscape
- Autore
- Boling, Kelli S.; Pardun, Carol J.; Barnes, Beth E.; Broyles, Sheri J.
- Editore
- RL-Rowman & Littlefield Publishers
- Anno di pubblicazione
- 2025
- Condizione
- New
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1538192861
- ISBN 13
- 9781538192863
- Edizione
- seconda edizione
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Informazioni sull’autore
Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
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