Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Avery, Jim

ISBN 10: 188722906X / ISBN 13: 9781887229067

Editore: Copy Workshop, 2000

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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Codice articolo M0188722906X-V

Dati bibliografici

• Titolo: Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
• Editore: Copy Workshop
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 188722906X
• ISBN 13: 9781887229067
• Rilegatura: Brossura
• Edizione: terza edizione
• Condizione: very good

Descrizione articolo

Riassunto

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Product Description

Book by Avery Jim Bendinger Bruce H