The Advertising Concept Book:

Barry, Pete

ISBN 10: 0500290318 / ISBN 13: 9780500290316

Editore: Thames & Hudson, 2012

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00094596250

Riassunto:

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's Gorilla and Old Spice s The Man Your Man Could Smell Like, both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.

Product Description: Book by Pete Barry

Dati bibliografici

Titolo: The Advertising Concept Book:
Casa editrice: Thames & Hudson
Data di pubblicazione: 2012
Legatura: Brossura
Condizione: Very Good
Edizione: seconda edizione