Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING

Hall, Steven R,Haefner, James E,Rotzoll, Kim B

ISBN 10: 0252065425 / ISBN 13: 9780252065422

Editore: University of Illinois Press, 1996

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Riassunto:

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
 

Informazioni sull?autore:

Kim B. Rotzoll, dean of the College of Communications at the University of Illinois at the Urbana-Champaign, is the author of several books, including Advertising Theory and Practice and Media Ethics.James E. Haefner is an associate professor and head of the Department of Advertising and director of the Cummings Center for Advertising Studies, also at UIUC. Steven R. Hall is a doctoral student in the UIUC's Institute of Communications Research.
 

Dati bibliografici

Titolo: Advertising in Contemporary Society: ...
Casa editrice: University of Illinois Press
Data di pubblicazione: 1996
Legatura: Paperback
Condizione: Good
Edizione: terza edizione