Advertising and IMC : Principles and Practice, 9th edition

Moriarty, Sandra E.; Mitchell, Nancy; Wells, William

ISBN 10: 0132163640 / ISBN 13: 9780132163644

Editore: Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011

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**INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service.

Codice articolo ABE-10787132514

Dati bibliografici

• Titolo: Advertising and IMC : Principles and Practice, 9th edition
• Editore: Old Tappan, NJ, U.S.A.: Prentice Hall PTR
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0132163640
• ISBN 13: 9780132163644
• Rilegatura: Soft cover
• Edizione: 5th or later Edition
• Condizione: New
• Condizione della sovraccoperta: New

Descrizione articolo

Riassunto

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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