Advertising and IMC : Principles and Practice
Mitchell, Nancy, Moriarty, Sandra E., Wells, William
ISBN 10: 0132163640 ISBN 13: 9780132163644
Editore: Pearson Education, Limited, 2011
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Better World Books, Mishawaka, IN, U.S.A.
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 283985-6
Riassunto:
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Product Description: Rare Book
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Dati bibliografici
Titolo: Advertising and IMC : Principles and Practice
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2011
Legatura: Rilegato
Condizione: Good
Edizione: 9 Edition.
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Advertising and IMC : Principles and Practice
Editore:
Pearson Education, Limited, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 9 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 11494655-6
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EUR 21,27
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Quantità: 1 disponibili
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Advertising & IMC: Principles and Practice, 9th Edition
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00100647729
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EUR 21,27
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Quantità: 3 disponibili
Foto dell'editore
Advertising & IMC: Principles and Practice, 9th Edition
Editore:
Pearson (edition 9th), 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
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Rilegato
Da: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condizione: Fair. 9th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0132163640-7-1
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EUR 21,49
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Edizione Internazionale
Advertising and IMC : Principles and Practice, 9th edition
Editore:
Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
Nuovo
Soft cover
Da: Sizzler Texts, SAN GABRIEL, CA, U.S.A.
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Soft cover. Condizione: New. Condizione sovraccoperta: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Codice articolo ABE-10787132514
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Edizione Internazionale
Advertising & IMC: Principles & Practice, 9th
Editore:
Prentice Hall, Boston, MA, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
Nuovo
Trade paperback
Da: Aideo Books, San Marino, CA, U.S.A.
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Trade paperback. Condizione: New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Glued binding. Paper over boards. 657 p. Contains: Illustrations. Audience: General/trade. Codice articolo K1530000477
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Foto dell'editore
Advertising & IMC Principles and Practice 9e w/ Access Code
Editore:
Prentice Hall, USA, 2012
ISBN 10: 0132163640
ISBN 13: 9780132163644
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Rilegato
Da: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condizione: Very Good. Ninth Edition. w/ Access Code. Text has Some minor Marking, Light Shelf Wear, Looks nice. 657 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132163640. ISBN/EAN: 9780132163644. Pictures of this item not already displayed here available upon request. Inventory No: 1561062754. Codice articolo 1561062754
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Advertising IMC: Principles and Practice, 9th Edition
Da: GoldBooks, Denver, CO, U.S.A.
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Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo 2G55_86_0132163640
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