Advertising & IMC : Principles & Practice. Questo articolo non è disponibile.
Moriarty, Sandra; Mitchell, Nancy; Wells, William
Lingua: inglese
Editore: Pearson, 2014
- Rilegato
- Usato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Venditore AbeBooks dal 6 aprile 2009
Condizione: Usato - Buono
EUR 145,27
Descrizione dell’articolo da parte del venditore
May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Codice articolo 20007888-5
- Titolo
- Advertising & IMC : Principles & Practice
- Autore
- Moriarty, Sandra; Mitchell, Nancy; Wells, William
- Editore
- Pearson
- Anno di pubblicazione
- 2014
- Condizione
- good
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 0133506886
- ISBN 13
- 9780133506884
For introductory courses in advertising.
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams―resulting in better performance in the course―and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience―for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
"Riassunto" può appartenere a un’altra edizione di questo titolo.