Advertising & Imc : Principles and Practice Value Edition + 2019 Mylab Management With Pearson Etext -- Access Card Package

Moriarty, Sandra; Mitchell, Nancy; Wood, Charles; Wells, William D.

ISBN 10: 0135982979 / ISBN 13: 9780135982976

Editore: Pearson, 2019

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• Titolo: Advertising & Imc : Principles and Practice Value Edition + 2019 Mylab Management With Pearson Etext -- Access Card Package
• Editore: Pearson
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 0135982979
• ISBN 13: 9780135982976
• Rilegatura: Rilegato
• Condizione: New

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Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the
11th Edition features a signint reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers.

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