Advertising and Integrated Brand Promotion
Close Scheinbaum, Angeline, Allen, Chris, Semenik, Richard, O'Guinn, Thomas
ISBN 10: 1337110213 ISBN 13: 9781337110211
Editore: Cengage South-Western, 2018
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Better World Books, Mishawaka, IN, U.S.A.
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Venditore AbeBooks dal 3 agosto 2006
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 16153598-75
Riassunto:
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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Dati bibliografici
Titolo: Advertising and Integrated Brand Promotion
Casa editrice: Cengage South-Western
Data di pubblicazione: 2018
Legatura: Brossura
Condizione: Good
Edizione: 8th Edition.