Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (Hardcover)

Thomas O'Guinn

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Lingua: inglese

Editore: Cengage Learning, Inc, Florence, 2014

1285187814 / 9781285187815

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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Descrizione dell’articolo da parte del venditore

Hardcover. Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E from leading authors O'Guinn/Allen/Semenik/Close. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice ' as the book's content follows the same process as an actual advertising agency. Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9781285187815

Titolo
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (Hardcover)
Autore
Thomas O'Guinn
Editore
Cengage Learning, Inc, Florence
Anno di pubblicazione
2014
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
1285187814
ISBN 13
9781285187815

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 6 a 14 giorni lavorativiDa 6 a 16 giorni lavorativi
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