Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Lingua: inglese

Editore: Cengage Learning, Inc, US, 2014

1285187814 / 9781285187815

Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

Venditore con 5 stelle

Venditore AbeBooks dal 10 giugno 2025

Visualizza gli articoli di questo venditore
Brossura

Condizione: Nuovo

EUR 77,21

 Spedizione gratuita 
Spedito in U.S.A.

Quantità: 1 disponibili

Aggiungi al carrello
Resi gratuiti per 30 giorni

Descrizione dell’articolo da parte del venditore

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery.A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action.This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

Codice articolo LU-9781285187815

Titolo
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Autore
Richard Semenik, Thomas O'Guinn, Angeline Close Scheinbaum, Chris Allen
Editore
Cengage Learning, Inc, US
Anno di pubblicazione
2014
Condizione
New
Rilegatura
Mixed Media Product
Lingua
inglese
ISBN 10
1285187814
ISBN 13
9781285187815
Peso dell'articolo
975 grammi

Rarewaves USA

HEBRON, KY, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 10 giugno 2025

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 6 a 9 giorni lavorativiDa 6 a 9 giorni lavorativi
Primo articoloEUR 0,00EUR 0,00
I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.

Metodi di pagamento

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Informazioni sull’azienda del venditore

Rarewaves USA

10100 West Sample Road, Ste 101
Coral Springs, FL U.S.A. 33065