Advertising Management

C.L. Tyagi; Arun Kumar

ISBN 10: 8126902574 / ISBN 13: 9788126902576

Editore: Atlantic, 2013

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Dati bibliografici

• Titolo: Advertising Management
• Editore: Atlantic
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 8126902574
• ISBN 13: 9788126902576
• Rilegatura: Hardcover
• Edizione: Edizione Internazionale
• Condizione: New

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Riassunto

1. Introduction; 2. Advertising Management; 3. Classition of Advertising; 4. Consumer Communication and Persuasion; 5. Marketing Communications Processes; 6. Media Strategy in Advertisement; 7. Advertising Agencies; 8. Social and Economic Aspects of Advertising; 9. Advertising Budget; 10. The Advertising Process; 11. Advertising Scheduling; 12. Advertising Campaigns; 13. Organisation of Advertising; 14. Measuring Advertising Effectiveness; 15. Legal Framework of Advertising; 16. Industrial Advertising; 17. Advertising Ethics; 18. Advertising in India; 19. Rural Marketing and Advertising in India; 20. Future of Advertising; Selected Bibliography