Advertising Outdoors: Watch This Space

Bernstein, David/ Hegarty, John (Foreward By)/ Hegarty, Bartle Bogle (Foreward By)

ISBN 10: 0714843865 / ISBN 13: 9780714843865

Editore: Phaidon Inc Ltd, 2004

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240 pages. 11.00x9.75x1.00 inches. In Stock. Codice articolo __0714843865

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Titolo: Advertising Outdoors: Watch This Space

Casa editrice: Phaidon Inc Ltd

Data di pubblicazione: 2004

Legatura: Paperback

Condizione: Brand New

Descrizione articolo

Riassunto:

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.

This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

Informazioni sugli autori:

David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.

David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.