Advertising Promotion and Other Aspects of Integrated Marketing Communications
Shimp, Terence A.
ISBN 10: 0324593600 ISBN 13: 9780324593600
Editore: Cengage South-Western, 2009
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Better World Books, Mishawaka, IN, U.S.A.
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4191114-6
Riassunto:
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Product Description: Book by Shimp Terence A
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Titolo: Advertising Promotion and Other Aspects of ...
Casa editrice: Cengage South-Western
Data di pubblicazione: 2009
Legatura: Rilegato
Condizione: Good
Edizione: 8th Edition.