Advertising Promotion and Other Aspects of Integrated Marketing Communications. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Cengage South-Western, 2009
- Rilegato
- Usato
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 4191114-6
- Titolo
- Advertising Promotion and Other Aspects of Integrated Marketing Communications
- Autore
- Shimp, Terence A.
- Editore
- Cengage South-Western
- Anno di pubblicazione
- 2009
- Condizione
- Good
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 0324593600
- ISBN 13
- 9780324593600
- Edizione
- 8th Edition.
- Peso dell'articolo
- 3,558 libbre
- Dimensioni
- N/A
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
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Sinossi
Book by Shimp Terence A
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