Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Shimp, Terence A.
ISBN 10: 0324321430 ISBN 13: 9780324321432
Editore: Cengage South-Western, 2006
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP104796774
Riassunto:
The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
Product Description: Book by Shimp Terence A
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Dati bibliografici
Titolo: Advertising, Promotion, and Other Aspects of...
Casa editrice: Cengage South-Western
Data di pubblicazione: 2006
Legatura: Rilegato
Condizione: Good
Edizione: 7th Edition.
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_426174769
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Da: Reliant Bookstore, El Dorado, KS, U.S.A.
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Condizione: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Codice articolo RDV.0324321430.G
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0324321430I5N00
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Hardcover. Condizione: Very Good. First couple pages are creased and worn. Otherwise like new, very good condition. Cover still very glossy. Codice articolo 44016B
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub (edition 7), 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Hardcover. Condizione: Very Good. 7. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0324321430-11-1
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Cengage Learning, Mason, Ohio, 2006
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Da: Wombat's Book Nook, Yarraville, VIC, Australia
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Hardcover. Condizione: Good. Seventh Edition. Seventh Edition. A comprehensive and market-leading textbook on integrated marketing communications (IMC) by Terence A. Shimp of the University of South Carolina. This edition provides thorough coverage of all aspects of marketing communication, including advertising, sales promotion, branding strategies, point-of-purchase communications, marketing-oriented public relations, word-of-mouth buzz creation, and event and cause-oriented sponsorships. The text integrates academic theories with practical applications through real-company examples and case studies. Features include expanded coverage of IMC fundamentals, brand equity enhancement, behavioral influence, and marcom accountability. Ideal for undergraduate and graduate courses in marketing communications and related business disciplines. Hardcover in Good condition. Codice articolo SCAN-11-A8AA94C0
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Advertising, Promotion and Other Aspects of Integrated Marketing Communication, 7th
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South-Western, Cincinnati, OH, 2007
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Da: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condizione: Very Good. 7th Edition. The text has some highlighting, the cover is in nice condition. Has marks on exterior of pages, otherwise Binding is very good. Looks very nice. Multiple copies available this title. Quantity Available: 8. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324321430. ISBN/EAN: 9780324321432. Pictures of this item not already displayed here available upon request. Inventory No: 1561002005. Codice articolo 1561002005
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Advertising, Promotion and Other Aspects of Integrated Marketing Communication, 7th
Editore:
South-Western, Cincinnati, OH, 2007
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Rilegato
Da: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condizione: Very Good. 7th Edition. The text appears clean, the cover has a small scratch on the front and a remainder mark on the outer page edges. A Very nice book ! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0324321430. ISBN/EAN: 9780324321432. Pictures of this item not already displayed here available upon request. Inventory No: 1560791061. Codice articolo 1560791061
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Da: Revaluation Books, Exeter, Regno Unito
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Hardcover. Condizione: Brand New. 7th edition. 629 pages. 10.75x8.50x1.00 inches. In Stock. Codice articolo 0324321430
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