Advertising , Promotion, and Other Aspects of Integrated Marketing Communications. [South African Edition]

Shimp, Terence A. ; Andrews, J. Craig

ISBN 10: 1408093561 / ISBN 13: 9781408093566

Editore: Cengage Learning, 2014

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South African Edition. shelf wear on the wraps. internally clean and presentable. sound binding. may require extra postage outside South Africa. [SK]. Our orders are shipped using tracked courier delivery services.

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Dati bibliografici

• Titolo: Advertising , Promotion, and Other Aspects of Integrated Marketing Communications. [South African Edition]
• Editore: Cengage Learning
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1408093561
• ISBN 13: 9781408093566
• Rilegatura: Paperback
• Condizione: Very Good
• Peso: 52 once

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Riassunto

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.