Advertising Promotion and Other Aspects of Integrated Marketing Communications + Mindtap Ad Age on Campus, 1-term Access
Andrews, J. Craig/ Shimp, Terence A.
ISBN 10: 1337282650 ISBN 13: 9781337282659
Editore: South-Western Pub, 2017
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Descrizione:
10 edition. 635 pages. 10.50x8.25x0.75 inches. In Stock. Codice articolo x-1337282650
Riassunto:
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today?s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today?s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.
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Titolo: Advertising Promotion and Other Aspects of ...
Casa editrice: South-Western Pub
Data di pubblicazione: 2017
Legatura: Paperback
Condizione: Brand New
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
Da: Bulrushed Books, Moscow, ID, U.S.A.
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Condizione: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Codice articolo #86A-00167
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
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Condizione: Good. Used - Good. Book may not contain supplemental items such as CDs, access codes, etc. Codice articolo 13-C-0022
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
Da: Bookseller909, ANKENY, IA, U.S.A.
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Condizione: Good. Used - Good. Item has some highlighting. Book may not contain supplemental items such as CDs, access codes, etc. Codice articolo 13-D-0032
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Advertising, Promotion, and ot
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00084382847
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Advertising, Promotion, and ot
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Condizione: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00085070302
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Advertising, Promotion, and ot
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00082694469
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
Da: Goodbooks Company, Springdale, AR, U.S.A.
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This copy may contain significant wear, including bending, heavy writing, tears, and or water damage. This book is a functional copy, not necessarily a beautiful copy. Copy may have loose pages. May not include access codes or CDs. May be an Ex library book with stickers and stamps. Dustjacket may be missing. Codice articolo GBV.1337282650.A
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Edizione Internazionale
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Edizione InternazionaleDa: booksdeck, Westlake Village, CA, U.S.A.
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Softcover. Condizione: New. Brand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking. Codice articolo 1202|9781337282659
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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR011344381
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
Cengage South-Western, 2017
ISBN 10: 1337282650
ISBN 13: 9781337282659
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Da: TextbookRush, Grandview Heights, OH, U.S.A.
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Condizione: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice articolo 55124070
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