Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Shimp, Terence A.
ISBN 10: 0324593600 ISBN 13: 9780324593600
Editore: South-Western College Pub, 2008
Usato
Rilegato
Da
World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 20 dicembre 2007
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00056840981
Riassunto:
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Product Description: Book by Shimp Terence A
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Advertising, Promotion, and Other Aspects of...
Casa editrice: South-Western College Pub
Data di pubblicazione: 2008
Legatura: Rilegato
Condizione: Good