Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Terence A. Shrimp; J. Craig Andrews

ISBN 10: 1133191428 / ISBN 13: 9781133191421

Editore: South-Western College Publishing, 2013

Brand New Original US Edition. Customer service! Satisfaction Guaranteed. Codice articolo ASNT3-21780

Riassunto:

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Dati bibliografici

Titolo: Advertising Promotion and Other Aspects of ...
Casa editrice: South-Western College Publishing
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: New