Advertising, Promotion, and other aspects of Integrated Marketing Communications. Questo articolo non è disponibile.
Shimp, Terence A., Andrews, J. Craig
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Lingua: inglese
Editore: Cengage Learning, 2017
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Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 16311807-6
- Titolo
- Advertising, Promotion, and other aspects of Integrated Marketing Communications
- Autore
- Shimp, Terence A., Andrews, J. Craig
- Editore
- Cengage Learning
- Anno di pubblicazione
- 2017
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1337282650
- ISBN 13
- 9781337282659
- Peso dell'articolo
- 3,042 libbre
- Dimensioni
- N/A
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today?s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today?s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.
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