Advertising, Promotion, and other aspects of Integrated Marketing Communications
Andrews, J. Craig; Shimp, Terence
ISBN 10: 0357983971 ISBN 13: 9780357983973
Editore: Cengage Learning (edition 11), 2024
Usato
Paperback
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BooksRun, Philadelphia, PA, U.S.A.
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Venditore AbeBooks dal 2 febbraio 2016
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Descrizione:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0357983971-11-1
Riassunto:
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.
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Titolo: Advertising, Promotion, and other aspects of...
Casa editrice: Cengage Learning (edition 11)
Data di pubblicazione: 2024
Legatura: Paperback
Condizione: Very Good
Edizione: 11.