Advertising, Promotion, and other aspects of Integrated Marketing Communications. Questo articolo non è disponibile.
Andrews, J. Craig; Shimp, Terence
82 valutazioni di Goodreads
Lingua: inglese
Editore: Cengage Learning, 2017
- Brossura
- Usato
Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
Venditore con 5 stelle
Venditore AbeBooks dal 20 giugno 2025
Non disponibile
Brossura
Condizione: Usato - Molto buono
EUR 5,49
Descrizione dell’articolo da parte del venditore
Fast Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Codice articolo GWV.1337282650.VG
- Titolo
- Advertising, Promotion, and other aspects of Integrated Marketing Communications
- Autore
- Andrews, J. Craig; Shimp, Terence
- Editore
- Cengage Learning
- Anno di pubblicazione
- 2017
- Condizione
- very_good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1337282650
- ISBN 13
- 9781337282659
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today?s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today?s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Risultati della ricerca per Advertising, Promotion, and other aspects of Integrated Marketing Communications
Ci sono altre 28 copie di questo libroVisualizza tutti i risultati