Advertising, Promotion, and other aspects of Integrated Marketing Communications

Shimp, Terence A., Andrews, J. Craig

ISBN 10: 1337282650 / ISBN 13: 9781337282659

Editore: Cengage Learning, 2017

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17672443-6

Riassunto:

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today?s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today?s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

Dati bibliografici

Titolo: Advertising, Promotion, and other aspects of...
Casa editrice: Cengage Learning
Data di pubblicazione: 2017
Legatura: Brossura
Condizione: Very Good