Affiliate Program Management: An Hour a Day

Evgenii Prussakov

ISBN 10: 0470651733 / ISBN 13: 9780470651735

Editore: John Wiley & Sons Inc, 2011

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710. . 2011. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Codice articolo V9780470651735

Riassunto:

Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

• Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
• Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
• Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Informazioni sugli autori:

About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate management and consulting company. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (www.amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Award-winning affiliate management expert Evgenii "Geno"Prussakov is the CEO & Founder of AM Navigator –a world’s leading OPM agency. As an affiliate program managerand consultant he has contributed to the online marketing successof Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, andhundreds of small businesses. Prussakov has authored “APractical Guide to Affiliate Marketing” (2007) and“Affiliate Program Management: An Hour a Day” (2011)which have trained thousands of marketing professionals. In 2011for influencing “change within the industry” LinkSharenamed him one of Performance Marketing’s Most VocalAdvocates, while Small Business Trends recognized him in their 2011Small Business Influencer initiative. In 2012 Geno has launchedAffiliate Management Days, the world’s first and onlyaffiliate management conference. Besides books, he shares hisknowledge through major digital marketing magazines (WebsiteMagazine, Revenue Performance, Search Marketing Standard,Visibility Magazine, etc), blogs, conference presentations (atAffiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit,PubCon, etc), and also maintains his own blog (named Best AffiliateBlog in 2010 & 2011).

Dati bibliografici

Titolo: Affiliate Program Management: An Hour a Day
Casa editrice: John Wiley & Sons Inc
Data di pubblicazione: 2011
Legatura: Brossura
Condizione: New