The Age of Influence: The Power of Influencers to Elevate Your Brand

Schaffer, Neal

ISBN 10: 1400216362 / ISBN 13: 9781400216369

Editore: HarperCollins Leadership, 2020

New book from the publsiher. Has never been owned, just has some shelf wear and maybe a little yellowing of the edge of the pages. Codice articolo mon0000007621

Riassunto:

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.

We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.

In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

• Identify,?approach, and engage the right influencers for their brand or product.
• Determine?what resources to put behind influencer campaigns.
• Manage the business side of influencer marketing, including tools that will help?measure ROI.
• Develop?their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Informazioni sull'autore:

For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Schaffer has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He’s launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.

Dati bibliografici

Titolo: The Age of Influence: The Power of ...
Casa editrice: HarperCollins Leadership
Data di pubblicazione: 2020
Legatura: paperback
Condizione: Fine