The Age of Responsibility: CSR 2.0 and the New DNA of Business
Visser, Wayne
ISBN 10: 0470688572 ISBN 13: 9780470688571
Editore: Wiley, 2011
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00078858051
Riassunto:
The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
- Provides a 'second generation' approach to CSR that will breathe new life into the movement
- Can increase the effectiveness of CSR as a strategy to create positive change in society through business
- Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Informazioni sull'autore: Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.
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Titolo: The Age of Responsibility: CSR 2.0 and the ...
Casa editrice: Wiley
Data di pubblicazione: 2011
Legatura: Rilegato
Condizione: Very Good