Agile Marketing: Implementing Scrum in a Marketing Environment
Kihlstrom, Greg
ISBN 10: 1501523570 ISBN 13: 9781501523571
Editore: De Gruyter, 2025
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2025. perfect. . . . . . Books ship from the US and Ireland. Codice articolo V9781501523571
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Agile Marketing is a highly relevant and timely topic for the fast-moving world that today’s marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and effective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth. Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum.
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile and non-Agile teams in an enterprise environment
• The importance of continuous improvement in Agile Marketing
• How to focus on business value when implementing Agile Marketing
Informazioni sull?autore: With over 25 years working in marketing operations and technology, Greg Kihlström has led and coached teams to move towards Agile Marketing approaches, from Fortune 500 companies to smaller organizations. In addition to writing several bestselling books on marketing topics, he has worked inhouse at companies, owned and managed a digital experience agency, and most recently works with Fortune 1000 companies on marketing technology and operations initiatives that often require a focus on determining return on investment (ROI) and measurement of the meaningful metrics that drive investment decisions in the areas of marketing and customer experience.
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Titolo: Agile Marketing: Implementing Scrum in a ...
Casa editrice: De Gruyter
Data di pubblicazione: 2025
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Paperback. Condizione: new. Paperback. Agile Marketing is a highly relevant and timely topic for the fast-moving world that todays marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and effective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth. Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum. FEATURES An overview of Agile Principles and how they apply to marketing An in-depth review of Scrum: its elements, roles, and practices How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach How to work with other Agile and non-Agile teams in an enterprise environment The importance of continuous improvement in Agile Marketing How to focus on business value when implementing Agile Marketing Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers the knowledge and understanding to begin implementing Agile Marketing in their organization. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9781501523571
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Paperback. Condizione: new. Paperback. Agile Marketing is a highly relevant and timely topic for the fast-moving world that todays marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and effective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth. Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum. FEATURES An overview of Agile Principles and how they apply to marketing An in-depth review of Scrum: its elements, roles, and practices How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach How to work with other Agile and non-Agile teams in an enterprise environment The importance of continuous improvement in Agile Marketing How to focus on business value when implementing Agile Marketing Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers the knowledge and understanding to begin implementing Agile Marketing in their organization. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781501523571
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Taschenbuch. Condizione: Neu. Agile Marketing | Implementing Scrum in a Marketing Environment | Greg Kihlstrom | Taschenbuch | 327 S. | Englisch | 2025 | De Gruyter | EAN 9781501523571 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu. Codice articolo 131544666
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Paperback. Condizione: New. Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and effective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth.?Agile Marketing: Implementing Scrum in a Marketing Environment?is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum. FEATURES. An overview of Agile Principles and how they apply to marketing. An in-depth review of Scrum: its elements, roles, and practices. How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach. How to work with other Agile and non-Agile teams in an enterprise environment. The importance of continuous improvement in Agile Marketing. How to focus on business value when implementing Agile Marketing. Codice articolo LU-9781501523571
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Paperback. Condizione: New. Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and effective in their strategies and campaigns. This approach enables teams to iterate faster, test more efficiently, and optimize continuously, which is crucial in a digital environment where consumer preferences and market dynamics can change overnight. Additionally, Agile Marketing promotes cross-functional collaboration and transparency, allowing for a more cohesive understanding of marketing objectives and customer insights. By breaking down silos and encouraging flexibility, Agile Marketing equips organizations to better meet customer needs, leverage emerging trends, and drive meaningful innovation, thus enhancing competitiveness and achieving sustainable growth.?Agile Marketing: Implementing Scrum in a Marketing Environment?is intended to provide marketing leaders and other marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organizations. This book gives marketers of all skill levels the knowledge and understanding to begin implementing Agile Marketing in their organization, or improve the current implementation of Agile Marketing using Scrum. FEATURES. An overview of Agile Principles and how they apply to marketing. An in-depth review of Scrum: its elements, roles, and practices. How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach. How to work with other Agile and non-Agile teams in an enterprise environment. The importance of continuous improvement in Agile Marketing. How to focus on business value when implementing Agile Marketing. Codice articolo LU-9781501523571
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Agile Marketing : Implementing Scrum in a Marketing Environment
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ISBN 10: 1501523570
ISBN 13: 9781501523571
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