The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Michelli, Joseph A.

ISBN 10: 1260455440 / ISBN 13: 9781260455441

Editore: McGraw Hill, 2019

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Codice articolo ZBV.1260455440.VG

Dati bibliografici

• Titolo: The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging
• Editore: McGraw Hill
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 1260455440
• ISBN 13: 9781260455441
• Rilegatura: Rilegato
• Condizione: very_good

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Riassunto

New from bestselling author Joseph Michelli!
 
How Airbnb has disrupted the hospitality industry for unparalleled successcritical lessons that apply to any 21st Century business
 
No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. Over the past decade, Michelli has guided businesses in human experience transformation and revealed how Starbucks, Zappos, Mercedes, and other top companies design and execute the strategies that made them the undisputed leaders of their industries.
 
Now, Michelli turns his attention to major disrupter, Airbnb. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneursa feat unparalleled in the shared economy. Inside, youll find:
 
  Airbnbs strategies and practices that drive customer engagement and loyalty
  How to provide phenomenal customer service in the shared economy
  Proven principles for getting the most from all stakeholdersincluding those who share resources and services
  Exclusive interviews with Airbnb leaders, hosts, and guests that provide invaluable information for your business
 
The shared economy is the future, but it introduces business challenges never before faced: How do you serve a broad range of customers across varying geographies through a distributed network of "partners?

Airbnb has solved the puzzle, and Michelli shows you all the piecesand how they fit together.

 

Informazioni sull?autore

Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.