Alchemy

Rory Sutherland

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Lingua: inglese

Editore: Random House UK Ltd Mai 2021, 2021

0753556529 / 9780753556528

Da: Wegmann1855, Zwiesel, GermaniaWegmann1855

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2022

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Descrizione dell’articolo da parte del venditore

Neuware -Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST'Revelatory and entertaining' Sunday Times'Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way.a must read' Entrepreneur, Best Books of the Year'One of the leading minds in the world of branding' NPR--------------Why is Red Bull so popular - even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpaste The answer Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:- What can honeybees teach us about creating a sustainable business - How could budget airlines show us how to market a health-care system - Why is it better to be vaguely right than precisely wrong - What might football penalty kicks teach us about the dangers of risk aversion Better 'branding,' Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how.…

Codice articolo 9780753556528

Titolo
Alchemy
Autore
Rory Sutherland
Editore
Random House UK Ltd Mai 2021
Anno di pubblicazione
2021
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
0753556529
ISBN 13
9780753556528
Peso dell'articolo
274 grammi
Dimensioni
193x124x26 mm

Wegmann1855

Zwiesel, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2022

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 9 a 30 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 25,95EUR 32,95
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