All-Out for Victory! : Magazine Advertising and the World War II Home Front

John Bush Jones

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Lingua: inglese

Editore: Brandeis University Press Mai 2009, 2009

1584657685 / 9781584657682

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Condizione: Nuovo

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Descrizione dell’articolo da parte del venditore

Neuware - Following the attack on Pearl Harbor and the entry of the United States into World War II, many commercial advertisers and their Madison Avenue ad agencies instantly switched from selling products and services to selling the home front on ways to support the war. Ads by major manufacturers showcased how their factories had turned to war production, demonstrating their participation in the war and helping people understand, for instance, that they couldn't buy a new washing machine because the company was making munitions. Other ads helped civilians cope with wartime rationing and shortages by offering advice on how to make leftovers tasty, make shoes last, and keep a car in good working order. Ads also encouraged Victory Gardens, scrap collecting, giving blood, and (most important) buying War Bonds. In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and ads promoting home front efficiency, conservation, and volunteerism. Jones also includes ads praising women in war work and the armed forces and ads aimed at recruiting more women. Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort.…

Codice articolo 9781584657682

Titolo
All-Out for Victory! : Magazine Advertising and the World War II Home Front
Autore
John Bush Jones
Editore
Brandeis University Press Mai 2009
Anno di pubblicazione
2009
Condizione
Neu
Rilegatura
Buch
Lingua
inglese
ISBN 10
1584657685
ISBN 13
9781584657682
Peso dell'articolo
635 grammi
Dimensioni
229x152x33 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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