Analysis of Customer Perception, Expectation and the Service Gap

Lingua: inglese

Editore: LAP LAMBERT Academic Publishing Apr 2014, 2014

3659526738 / 9783659526732

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -The specific objectives of the study are to analyze customer's perception, expectations, and their gap and suggest appropriate measures to improve the retail service quality at Spencer's hypermarket. The primary data was collected using structured questionnaire through personal interview method during February and March 2012 and were analyzed using percentage analysis, Garret ranking, factor analysis and gap analysis. General profile of the respondents revealed that majority of Spencer's customers were young aged, belonged to a medium sized family, well educated and mostly worked in private sector with an average monthly income of Rs. 20,001-30,000. The store activities reached consumers mostly through newspaper ads.78 percent of respondents preferred Spencer's among other supermarkets and live bakery was mostly preferred Spencer's category. Gap analysis of RSQS showed physical aspects and reliability were satisfactory dimensions while policy dimension was below satisfaction level. Therefore the retail store needs to make improvements in all dimensions in order to close the gaps that could lead to increasing customer satisfaction and gaining more loyal customers to the store. 100 pp. Englisch.…

Codice articolo 9783659526732

Titolo
Analysis of Customer Perception, Expectation and the Service Gap
Autore
Raj Shravanthi Andukuri
Editore
LAP LAMBERT Academic Publishing Apr 2014
Anno di pubblicazione
2014
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3659526738
ISBN 13
9783659526732
Peso dell'articolo
167 grammi
Dimensioni
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania