Analysis of UK Grocery Retailers -Tesco- using competitive strategies

Dimitra Koutsochera

ISBN 10: 3659255076 / ISBN 13: 9783659255076

Editore: LAP LAMBERT Academic Publishing Sep 2012, 2012

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Neuware -Nowadays, the business environment tends to be very competitive. Consequently, competitive strategies have become necessary in order the companies to differentiate themselves from their competitors in the market. The specific project analyses and describes the key competitive strategies of grocery retailers in United Kingdom paying particular attention on the case study of Tesco. Porter's Five Forces analysis and Generic Strategies model and Bowman's Strategy clock are the competitive tools that have been used to this project.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Codice articolo 9783659255076

Dati bibliografici

• Titolo: Analysis of UK Grocery Retailers -Tesco- using competitive strategies
• Editore: LAP LAMBERT Academic Publishing Sep 2012
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 3659255076
• ISBN 13: 9783659255076
• Rilegatura: Taschenbuch
• Condizione: Neu

Descrizione articolo

Riassunto

Nowadays, the business environment tends to be very competitive. Consequently, competitive strategies have become necessary in order the companies to differentiate themselves from their competitors in the market. The specific project analyses and describes the key competitive strategies of grocery retailers in United Kingdom paying particular attention on the case study of Tesco. Porter's Five Forces analysis and Generic Strategies model and Bowman's Strategy clock are the competitive tools that have been used to this project.

Informazioni sull?autore

Ms Dimitra Koutsochera is a graduate from Business School of University of Glasgow in Scotland. She completed her Master degree in Management and her undergraduate degree in Political Sciences and Public Administration in National and Kapodistrian University of Athens.