Analytics for Customer Insights: A Non-Technical Introduction
Chakrapani PhD, Chuck
ISBN 10: 0920219527 ISBN 13: 9780920219522
Editore: Standard Research Systems, 2018
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Descrizione:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs3149115770
Riassunto:
This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: * Factor Analysis * Discriminant Analysis * Boosting * Logistic Regression * Turf Analysis * Regression Analysis * Price Sensitivity Meter * Random Forest * MaxDiff * Decision Trees * Perceptual Mapping * Structural Equation (SEM) * Cluster Analysis * Conjoint Analysis * Support Vector Machines * Naive Bayes * Path Analysis * Artificial Neural Network
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Dati bibliografici
Titolo: Analytics for Customer Insights: A ...
Casa editrice: Standard Research Systems
Data di pubblicazione: 2018
Legatura: Brossura
Condizione: Good