Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Bruce Kilpatrick

ISBN 10: 3031074246 / ISBN 13: 9783031074240

Editore: Springer International Publishing, Springer International Publishing, 2023

Riguardo questo articolo

Druck auf Anfrage Neuware - Printed after ordering - This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly theresponsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Codice articolo 9783031074240

Dati bibliografici

• Titolo: Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing
• Editore: Springer International Publishing, Springer International Publishing
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 3031074246
• ISBN 13: 9783031074240
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 235 L x 155 A x 26 P (millimetri) 235 millimetri di larghezza per 155 millimetri di altezza per 26 millimetri di profondità
• Peso: 715 grammi

Descrizione articolo

Riassunto

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. 

The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. 

In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.

The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Informazioni sull?autore

Bruce Kilpatrick is a partner at Addleshaw Goddard LLP, based in London. He advises a range of clients on competition law, utility regulation, merger control, and EU state aid matters. He has particular expertise in the energy, transport, retail, and financial services sectors.

Pierre Kobel practiced in all fields of law in different law firms in Geneva, Lausanne, and in the USA, as well as with the Federal administration in Bern and as a deputy judge in Geneva. He is frequently invited as a guest lecturer and is a recognized practitioner in the field of antitrust, intellectual property, and dispute resolution.

Pranvera Këllezi is an attorney at law in Geneva and a member of the Swiss Competition Commission, Switzerland. She represents companies and public organizations in business law, antitrust and competition, data protection, as well as in public economic law. She is member of the LIDC bureau.