Apple Inc. - An Analysis: PESTEL analysis, Porter's 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc.

Hasan, MD Rajibul

ISBN 10: 365635300X / ISBN 13: 9783656353003

Editore: Grin Verlag, 2013

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• Titolo: Apple Inc. - An Analysis: PESTEL analysis, Porter's 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc.
• Editore: Grin Verlag
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 365635300X
• ISBN 13: 9783656353003
• Rilegatura: Brossura
• Condizione: New

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Riassunto

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive positions of Apple Inc with the help of Porter's five forces analysis. Later, a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally, Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.